RMA 2013 Team
RMA's consultants have a combined 50 years of communications advice and counsel experience
Our Team
JOHN LIM
Chief Executive Officer
John Lim is CEO of Reputation Management Associates, a media and communications consultancy set up to focus on the development and
management of corporate reputations in Singapore. He has spent his entire
career in the field of communications – first as an editor in the then Television
Corporation of Singapore, then as head/director of corporate communications at Shell Singapore, Jurong Town Corporation and PSA Corp.
As CEO of RMA, John has led major projects with financial clients in the financial sector, including the development of the Consumer Code of Banking Practice, the implementation of the Cheque Truncation System, and the reputational repair of AIA Singapore following the Critical Year incident in 2005.
Prior to his appointment at RMA, John was responsible for corporate communications at the world's busiest port and the world's largest container terminal operator with PR responsibilities across seven different countries. Prior to his position as Assistant Director, Corporate Communication at the Port of Singapore Authority, John was a broadcast journalist with the Television Corporation of Singapore and news agency journalist with Pan Asia News Agency, a Japanese news agency. He has extensive experience in TV and radio production and served as editor to several TV current affairs programmes including "Today in Parliament".
He then had stints at Shell Group of Companies in Singapore as Head of Community Relations and Head of Media & Information Services, and later as Assistant Director at Jurong Town Corporation, Singapore's largest industrial land provider.
John has substantial experience in handling multi-country PR programmes. For PSA, he was responsible for events management and media publicity for the seven overseas ports projects in China, India, Yemen and Italy. In addition, he was responsible for the Group Communications Policy which prescribes guidelines and standards for media communications between PSA and its overseas projects. This is in addition to the cross-border public relations programmes for JTC's international projects including the Suzhou Industrial Park in China. In these appointments and also at Shell, he has been engaged in issues management and crisis communications. A major skill level that John has is his experience in the corporatisation of government-linked companies such as PSA in preparation for the eventual privatisation of these entities.
John has a Bachelor's Degree with Honors in Political Science, and speaks four languages – English, Mandarin, Malay and Thai. He is an active speaker at conferences on PR and Media Relations.
