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Reputation and Strategy: Thinking Comes Full Circle
I was fascinated to see that leading business strategy thinkers are beginning to think ...
By Prof Michael Netzley, SMU | Apr 19, 2012
What is your reputation worth?
At Reputation Management Associates, we believe that a good corporate reputation is a very valuable asset.
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Why is your reputation important?
A good reputation builds trust and confidence in the public. It reinforces the company’s effort to reach out to their customers and the society it operates in.
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Who said so?
Results of the research showed that a 1-point difference in the reputation score was worth an additional US$53 in market value.
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How to develop your reputation?
In 2005, RMA launched Singapore’s first Corporate Reputation Index, which helps companies measure their corporate reputation based on public perceptions.
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